ERIC CARLE MUSEUM OF PICTURE BOOK ART

Role

UX designer

Duration

Four weeks

Tools

Axure

Keynote

CONTEXT

Eric Carle Museum of Picture Book Art (ECM) is a non-profit organization in Amherst, MA, and their mission is to inspire a love of art and reading through picture books. My team and I were tasked with refreshing their website with the needs of their users in mind while delivering an experience as rich as the physical museum itself. Our team was tasked with creating an experience for a unique group of users–the donors. They’re not the typical group of museum-goers but are very important to the ECM. This led us to define the needs of the donors and create an intuitive donation experience for donors and future donors.

SOLUTION

We made the Donation page more prominent on the homepage, created a simple, customizable donation process that displays appreciation for the donors, and a page showing the importance of donations for the prosperity of the museum. 

You can view the final Axure prototype here.

 

Some final screens:

Homepage

Donation page